Adopted Budget (Final Document)

Membership and Program Services (continued) Membership and Program Services continues to support the Council’s goal of “supporting youth” by supporting numerous youth-oriented initiatives and by partnering with organizations such as the Morgan Hill Police Department, Morgan Hill Unified School District, Morgan Hill Library, Mt. Madonna YMCA, Discovery Counseling Center, and a long list of other local youth serving agencies. In order to promote asset development in young people, the Division continues to offer a myriad of programs and services for youth, while at the same time supporting promotion of programs offered by other organizations within the Community. FY 2020-21 and 2021-22 Accomplishments  Closed all Recreation programs and facilities (including CRC and AC) and reopened with COVID-19 safety protocols in place, using limited staff resources  Maintained average monthly membership level of 3,000 units, despite a global pandemic  Successfully completed the second expansion of the CRC to add an additional group exercise studio  Achieved full enrollment in two out of the three recreation preschool classes after being closed for multiple months due to COVID-19  Continued to grow participation in Morgan Hill Splash aquatics programs with average monthly membership of 190 youth  Implemented miniature golf at Downtown location to support increased attendance and revenue generation  Implemented online ticket sales for admission to the Aquatics Center, providing a better customer service experience  Converted all CRC Membership records and forms from paper to electronic FY 2022-23 and 2023-24 Activity Goals  Evaluate opportunities for enhancement of the CRC’s collaborative operating model with the YMCA of Silicon Valley (Fiscal Sustainability)  Promote membership financial assistance program for residents that cannot afford to pay fees (Supporting Our Youth, Seniors, and Entire Community)  Through retention and membership sales increase average monthly membership above 3,500 in FY 2022-23 and 3,800 in FY 2023-24 (Supporting Our Youth, Seniors, and Entire Community; Fiscal Sustainability)  Take on the management of concessions at the Aquatics Center with in-house staff (Fiscal Sustainability)  Relocate and implement miniature golf at the Aquatics Center to support increased attendance and revenue generation (Supporting Our Youth, Seniors, and Entire Community; Fiscal Sustainability)  Continue to offer a myriad of Developmental Asset based youth development programs (Supporting Our Youth, Seniors, and Entire Community)

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