City of Morgan Hill Adopted Budget FY 2016-17 and FY 2017-18

 CITY OF MORGAN HILL  FY 16-17 and 17-18  OPERATING AND CIP BUDGET  CITY OF MORGAN HILL  FY 16-17 and 17-18  OPERATING AND CIP BUDGET  CITY OF MORGAN HILL  FY 16-17 and 17-18  OPERATING AND CIP BUDGET  CITY OF MORGAN HILL  CITY OF MORGAN HILL  FY 16-17 and 17-18  OPERATING AND CIP BUDGET  CITY OF MORGAN HILL  FY 16-17 and 17-18  OPERATING AND CIP BUDGET  CITY OF MORGAN HILL  FY16-17 and 17-18  DIVISION DESCRIPTION The Facility Services Division is responsible for event management, facility leases and daily reservations for use of the City’s park and recreation amenities. Customer activities include social and business events at the Community & Cultural Center (CCC), City-wide events, and use of the City’s athletic fields by local youth athletic associations among many others. The Division is responsible for the concessionaire agreement for management of the City’s Outdoor Sports Center. The facility is a driver for sports tourism for the City with nearly 500,000 visits annually. Balancing cost-recovery with community access and affordability is the foundation for all recreation service delivery. The Facility Rental Team strives to balance local and regional use in order to ensure that the Morgan Hill community’s recreation facility needs are satisfied, while at the same time encouraging individuals and groups from the Bay Area to utilize the City’s facilities. This provides the City with an opportunity to serve its local athletic groups and generate additional revenue from large tournament rentals, including sales and transient occupancy taxes. The Facility Rental Team continually evaluates facility usage, user demand and Community Services Department program needs. The team will be working on increasing rental of facilities during underutilized time periods. Two timeframes of focus are Friday evenings and Sunday afternoons. The team will also work toward increasing utilization by balancing membership, program and rental activities within the CCC. FY 15-16 ACCOMPLISHMENTS  Increased CCC rental revenue by increasing rentals during hours of traditional low use  Continued to market new pricing strategy for weekend rentals and cross-train part-time teammates at all facilities with an extra emphasis on customer service  Negotiated an extension to the concessionaire agreement for the Outdoor Sports Center ACTIVITY GOALS FY 16-17  Develop a long term transition strategy for future management and marketing structure of the Outdoor Sports Center and sports tourism for the City  Create a marketing strategy and pricing structure to begin renting the top of the parking structure  Review all rental fees in coordination with community groups FY 17-18  Develop marketing strategy to rent underutilized facilities such as the Council Chambers and Community Playhouse  Review and renew lease agreement with South Valley Civic Theater at the Community Playhouse Council Goals Supporting Youth  Provide low cost “community use” for a variety of youth serving organizations Facility Services [010-2150]

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