City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

May 24, 2017

Chris Ghione Community Services Director City of Morgan Hill Morgan Hill, CA 95037 Via email: chris.ghione@morganhill.ca.gov cc: ellief@migcom.com

Re: Sports Market Business Strategy

Dear Mr. Ghione:

Johnson Consulting is pleased to submit this report to the City of Morgan Hill detailing our market analysis related to the sports tourism and management of facilities in Morgan Hill. Our report includes a historical overview of existing facilities, an economic and demographic overview, regional facility audit, comparable case studies, industry trends and strategic recommendations. Johnson Consulting has no responsibility to update this report for events and circumstances occurring after the date of this report. The findings presented herein reflect analyses of primary and secondary sources of information. Johnson Consulting used sources deemed to be reliable, but cannot guarantee their accuracy. Moreover, some of the estimates and analyses presented in this study are based on trends and assumptions which can result in differences between the projected results and the actual results. Because events and circumstances frequently do not occur as expected, those differences may be material. This report is intended for the client’s internal use and cannot be used for project underwriting without Johnson Consulting’s written consent.

We have enjoyed serving you on this engagement thus far.

Sincerely yours,

C.H. JOHNSON CONSULTING, INC.

6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125 www.chjc.com