City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

Section 2: Introduction and Executive Summary | May 2017 Sports Market Business Strategy – Morgan Hill, CA PAGE 11

Table 2-6

Morgan Hill Aquatics Center Summer Recreation Swimming Use and Swim Meets, Combined Economic and Fiscal Impact

Resident Impact

Visitor Impact

Economic Impact ($000)*

Multiplier

Total*

Direct Spending Indirect Spending Induced Spending Total Spending Increased Earnings

$528

$3,368

$3,897

0.4500 0.3570

238 189

1,516 1,203

1,754 1,391

$955

$6,087

$7,042 $2,163

0.5550 12.6057

293

1,870

Employment (FTE Jobs)

7

42

49

Visitor Impact

Fiscal Impact ($000)*

Tax Rate Resident Impact 8.75% $46

Total*

Sales Tax **

$284

$330

Transient Occupancy Tax

10.00%

0

23

23

Total Tax Revenue

$46

$307

$353

*Figures are rounded to the nearest thousand ** Total sales tax is 8.75%. City of Morgan Hill receives 1% of gross sales, or $38,000. Source: Johnson Consulting

As shown in the table, activities at the Aquatics Center are estimated to have generated $7.0 million in total spending, $2.2 million in increased earnings, 49 FTE jobs, and $353,000 in tax revenues, annually. Visitor impact resulting from out-of-town visitors to Morgan Hill is estimated to have included $6.1 million in total spending, $1.9 million in increased earnings, 42 FTE jobs, and $307,000 in tax revenues. Morgan Hill would receive approximately $38,000 in sales tax revenues, $32,000 of which is through visitor impacts.

Table 2-7 summarizes the estimated economic and fiscal impact of the soccer and non-soccer tournaments at the Outdoor Sports Center, combined, annually.

6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125 www.chjc.com