City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

Section 4: Existing Facilities Overview and Impacts | May 2017 Sports Market Business Strategy – Morgan Hill, CA PAGE 37

Table 4-5

Morgan Hill Aquatics Center

Morgan Hill Aquatics Center

Summer Recreation Swim (August/September 2016)

Regional Swim Meet (October 2016)

Event Statistics

Event Statistics

Attendee Origin

%*

Attendee Origin

%

From within Morgan Hill

49% From within Morgan Hill

37% 51%

Out-of-Citybut within Santa Clara County

32% Out-of-Citybut within Santa Clara County

Out-of-Countybut within San Jose-Sunnyvale-Santa Clara, CAMSA

2% Out-of-Countybut within San Jose-Sunnyvale-Santa Clara, CAMSA

1% 9% 2%

Out-of-MSAbut within the State of California

16% Out-of-MSAbut within the State of California

Out-of-State

1% Out-of-State

Total

100% Total

100%

Average Length of Stay

# of Days Average Length of Stay

Residents

1.0 Residents

1.0 1.6

Visitors

1.1 Visitors

Residents

Visitors

Residents

Visitors

Daily Spending per Person

At Center Outside Center At Center Outside Center Daily Spending per Person

At Center Outside Center At Center Outside Center

Lodging

na

na

na

na Lodging

na

na

na

$73.33

Food and Beverage

$2.50

$3.33**

$3.70

$3.99 Food and Beverage 8.75 Shopping/ Merchandise 6.00 Admission/ Entertainment

$3.33*

$16.67

$10.66

20.84 26.11 22.19

Shopping/ Merchandise Admission/ Entertainment

na

0.67

0.70 6.50

na

na na na na na

12.04

6.20

na

1.22**

5.01

Transportation

na na na

3.37

na na na

3.83 Transportation

na na na

na na na

5.31 6.25 5.00

Parking

na na

na Parking na Other

Other Total

$8.70

$7.37

$10.90

$22.58 Total

$4.56

$16.67

$27.71

$159.04

*Adjusted to reflect actual visitation statistics. **Actual survey result is $100, which may be unrealistic. Source: Aquatics Center Event Survey

Source: Aquatics Center Event Survey

The survey results for the Aquatics Center were broken down by Summer Recreational Swim and Regional Swim Meets. As the results in the previous table show, for summer recreation events 49 percent of respondents were residents of Morgan Hill, while 34 percent of respondents are residents of Santa Clara County and the MSA. Approximately 16 percent of respondents are from within the state of California, but outside of the San Jose-Sunnyvale-Santa Clara MSA. Most, if not all, of the respondents are likely day-trippers for each event. The likely overnight attendees for events are those coming from out-of-state, which represented approximately 1 percent of Summer Recreation Swim Event attendees. For Regional Swim events, 37 percent of respondents were Morgan Hill residents, while 52 percent of respondents were either residents of the County or MSA. Approximately 9 percent of respondents for Regional Swim events come from the state of California, but outside the MSA and 2 percent of Regional Swim event respondents were from out-of-state.

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