City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

Section 4: Existing Facilities Overview and Impacts | May 2017 Sports Market Business Strategy – Morgan Hill, CA PAGE 43

Table 4-9

Morgan Hill Aquatics Center

Summer Recreation Swimming Use (2015-2016*)

Economic and Fiscal Impact

Visitation Volume

Residents

Visitors

Total

Visitation

29,288

30,445

59,733

Average Length of Stay

1.0

1.1

-

# of Person-Days

29,288

33,489

62,777

Direct Spending ($000)***

Residents

Visitors

Total

At Center Food and Beverage

$73

$124

$197

Shopping/ Merchandise

0

23

23

Admission

182

218

399

Subtotal

$255

$365

$620

Outside Center Food and Beverage

$98

$134

$231

Shopping/ Merchandise

20

293 201

313 201

Admission

0

Subtotal

$117 $372

$628 $993

$745

Total Direct Spending

$1,365

Resident Impact

Visitor Impact

Economic Impact ($000)***

Multiplier

Total

Direct Spending Indirect Spending Induced Spending Total Spending Increased Earnings

$372

$993

$1,365

0.4500 0.3570

167 133

447 354

614 487

$672

$1,794

$2,466

0.5550 12.6057

206

551

$757

Employment (FTE Jobs)

5

13

17

Resident Impact

Visitor Impact

Fiscal Impact ($000)***

Tax Rate

Total

Sales Tax **

8.75%

$33

$87

$119

Transient Occupancy Tax

10.00%

0

0

0

Total Tax Revenue

$33

$87

$119

*September 2015 to September 2016. ** Total sales tax is 8.75%. City of Morgan Hill receives 1% of gross sales, or $14,000. *** Figures rounded to the nearest thousand. Source: Johnson Consulting

As shown in the table, summer recreation swim use at the existing Aquatics Center is estimated to have generated $2.5 million in total spending, $757,000 in increased earnings, 17 full-time equivalent (FTE) jobs, and $119,000 in sales tax revenues, annually. Visitor impact to the City of Morgan Hill, generated by out-of- town visitation, is estimated to have included $1.8 million in total spending, $551,000 in increased earnings,

6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125 www.chjc.com