City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

Section 4: Existing Facilities Overview and Impacts | May 2017 Sports Market Business Strategy – Morgan Hill, CA PAGE 45

Table 4-11

Morgan Hill Aquatics Center Regional Swim Meets Economic and Fiscal Impact

Visitation Volume

Residents

Visitors

Total

Visitation

7,370

12,624

19,994

Average Length of Stay

1.0

1.6

-

# of Person-Days # of Room Nights

7,370

19,838

27,208

0

3,156*

3,156

Direct Spending ($000)***

Residents

Visitors

Total

At Center Food and Beverage

$25

$211

$236

Shopping/ Merchandise

0 9

239

239 108

Admission

99

Subtotal

$34

$550

$583

Outside Center Lodging

$0

$231

$231

Food and Beverage

123

413 518 440 124

536 518 440 124

Shopping/ Merchandise

0 0 0 0

Admission

Parking

Other

99

99

Subtotal

$123 $156

$1,826 $2,376 Visitor Impact $2,376

$1,949 $2,532

Total Direct Spending

Resident Impact

Economic Impact ($000)***

Multiplier

Total

Direct Spending Indirect Spending Induced Spending Total Spending Increased Earnings

$156

$2,532

0.4500 0.3570

70 56

1,069

1,139

848

904

$283

$4,293

$4,576 $1,406

0.5550 12.6057

87

1,319

Employment (FTE Jobs)

2

30

32

Resident Impact

Visitor Impact

Fiscal Impact ($000)***

Tax Rate

Total

Sales Tax **

8.75%

$14

$197

$211

Transient Occupancy Tax

10.00%

0

23

23

Total Tax Revenue $234 *Assuming that half of out-of-town visitors require lodging at double occupancy on average, based on survey results. ** Total sales tax is 8.75%. City of Morgan Hill receives 1% of gross sales, or $24,000. *** Figures rounded to the nearest thousand. Source: Johnson Consulting $14 $220

As shown in the table, currently, Swim Meets at the existing Aquatics Center are estimated to have generated $4.6 million in total spending, $1.4 million in increased earnings, 32 FTE jobs, and $234,000 in sales tax

6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125 www.chjc.com