City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

Section 4: Existing Facilities Overview and Impacts | May 2017 Sports Market Business Strategy – Morgan Hill, CA PAGE 48

Table 4-14

Morgan Hill Outdoor Sports Center 22 Regional Soccer Tournaments (2016) Economic and Fiscal Impact

Visitation Volume

Residents

Visitors

Total

Visitation

26,512

79,537

106,049

Average Length of Stay

1.0

1.6

-

# of Person-Days # of Room Nights

26,512

129,706

156,218

0

6,628*

6,628

Direct Spending ($000)***

Residents

Visitors

Total

At Center Food and Beverage

$64

$192

$257

Shopping/ Merchandise

13

64

77

Subtotal

$77

$256

$333

Outside Center Lodging

$0

$416 1,310 1,071

$416 1,578 1,290

Food and Beverage

268 219 151

Shopping/ Merchandise Admission/ Entertainment

741 442 504

892 532 608

Parking

90

Other

103

Subtotal

$832 $909

$4,485 $4,741 Visitor Impact $4,741

$5,317 $5,650

Total Direct Spending

Resident Impact

Economic Impact ($000)***

Multiplier

Total

Direct Spending Indirect Spending Induced Spending Total Spending Increased Earnings

$909

$5,650

0.4500 0.3570

409 324

2,133 1,693

2,542 2,017

$1,642

$8,567

$10,209 $3,136

0.5550 12.6057

504

2,631

Employment (FTE Jobs)

11

60

71

Resident Impact

Visitor Impact

Fiscal Impact ($000)***

Tax Rate

Total

Sales Tax **

8.75%

$72

$376

$448

Transient Occupancy Tax

10.00%

0

42

42

Total Tax Revenue $489 *Assuming that 25% of out-of-town visitors require lodging at three-person occupancy on average, based on survey results. ** Total sales tax is 8.75%. City of Morgan Hill receives 1% of gross sales, or $51,000. *** Figures rounded to the nearsest thousand. Source: Johnson Consulting $72 $418

As shown in the table, all 22 regional soccer tournaments are estimated to have generated $10.2 million in total spending, $3.1 million in increased earnings, 71 FTE jobs, and $489,000 in tax revenues. Visitor impact from out-of-town visitors is estimated to have included $8.6 million in total spending, $2.6 million in

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