City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

Section 4: Existing Facilities Overview and Impacts | May 2017 Sports Market Business Strategy – Morgan Hill, CA PAGE 50

Table 4-15

Morgan Hill Outdoor Sports Center Non-Soccer Sports Tournaments (2016) Economic and Fiscal Impact

Visitation Volume

Residents

Visitors

Total

Visitation

8,450

25,350

33,800

Average Length of Stay

1.0

1.0

-

# of Person-Days # of Room Nights

8,450

25,350

33,800

0

254*

254

Direct Spending ($000)***

Residents

Visitors

Total

At Center Food and Beverage

$20

$61

$82

Shopping/ Merchandise

4

12

17

Subtotal

$25

$74

$98

Outside Center Lodging

$0 95 55 28

$8

$8

Food and Beverage

284 165

378 220 112

Shopping/ Merchandise Admission/ Entertainment

84

Transportation

0

0

0

Parking

16

47 22

63 29

Other

7

Subtotal

$200 $225

$609 $683

$809 $908

Total Direct Spending

Resident Impact

Visitor Impact

Economic Impact ($000)***

Multiplier

Total

Direct Spending Indirect Spending Induced Spending Total Spending Increased Earnings

$225

$683

$908

0.4500 0.3570

101

307 244

408 324

80

$406

$1,234

$1,640

0.5550 12.6057

125

379

$504

Employment (FTE Jobs)

3

9

11

Resident Impact

Visitor Impact

Fiscal Impact ($000)***

Tax Rate

Total

Sales Tax **

8.75%

$18

$56

$74

Transient Occupancy Tax

10.00%

0

1

1

As shown in the table, 11 non-soccer tournaments are estimated to have generated $1.6 million in total spending, $504,000 in increased earnings, 11 FTE jobs, and $75,000 in tax revenues. Visitor impact from out- of-town visitors is estimated to have included $1.2 million in total spending, $379,000 in increased earnings, 9 $75 *Assuming that 3% of out-of-town visitors require lodging at three-person occupancy on average, based on survey results. ** Total sales tax is 8.75%. City of Morgan Hill receives 1% of gross sales, or $8,000. *** Figures rounded to the nearest thousand. Source: Johnson Consulting Total Tax Revenue $18 $56

6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125 www.chjc.com