City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

Section 6: Participatory Sports Trends | May 2017 Sports Market Business Strategy – Morgan Hill, CA PAGE 91

Table 6-2

Top Team Sport Participation Rate by Venue and Circumstance (2014)

Casual/Pick-Up Play

School/College Play

League Play

Sport

Participation

Sport

Participation

Sport

Participation

Football (Touch) Volleyball (Grass) Volleyball (Beach)

71.2% 67.0% 56.6% 53.5% 52.2%

Track & Field Cheerleading

78.4% Softball (Slow-pitch)

66.8% 58.9% 55.8% 54.9% 53.7% 51.1% 38.6% 34.4% 29.2%

75.5% 56.6% 51.4%

Soccer (Outdoor)

Lacrosse

Baseball

Field Hockey

Volleyball (Court) Football (Tackle)

Ice Hockey

Rugby

39.4% Softball (Fast-pitch)

Basketball

47.6% Swimming on a Team 38.6%

Soccer (Indoor)

Football (Flag)

43.4% 26.2%

Rugby

36.3% Swimming on a Team 38.9%

Baseball

Basketball

29.6% 28.0% 26.5%

Football (Tackle) Volleyball (Beach)

Ice Hockey

25.6% Softball (Fast-pitch)

Soccer (Indoor)

22.7%

Field Hockey

Football (Flag)

Source: SFIA, Johnson Consulting

Team sports that can be played at public parks and community centers, such as Basketball, Volleyball, Baseball, and Touch Football have a large participation rate by casual and pick-up participants. In some cases, schools are the only opportunity for athletes to participate in certain sports, including Track & Field, Cheerleading, Lacrosse, Volleyball (Court) and Tackle Football. These sports are a significant part of the United States schools system and local communities and account for a large portion of the School/College Play category. Team sports that are sometimes not offered by schools yet require an official or referee – Slow- pitch Softball, Ice Hockey, Soccer, and Swimming – have a high participation rate of within the League Play category.

TOP SPORTS BY INCOME LEVEL

The expenses required to participate in a sport include venue rentals and cost of the proper equipment, among others. These costs associated with each team sport could create a barrier to entry and, therefore, could determine which sports someone chooses to pick-up or continue to play. Table 6-3 displays the top five team sport participation rates by income level.

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