City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

Section 6: Participatory Sports Trends | May 2017 Sports Market Business Strategy – Morgan Hill, CA PAGE 97

There was also a mention of a lack of indoor multipurpose facilities in the region, specifically hardcourts and indoor turf. Such a facility could host a variety of sports and non-sports events, including:

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Basketball

Ultimate Frisbee

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Volleyball

Archery

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Sports/Coaching clinics

Football

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Lacrosse

Martial arts

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Rugby

Canine agility

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Corn hole/Bags tournament

Soccer/Futsal

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Baseball/ Softball

Horseshoes tournament

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Cheer/dance/drill team

Cross Fit games/fitness competitions

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Gymnastics/trampoline/tumbling

Trade shows

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Wrestling

Expos

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Fencing

Farmers Markets

This type of facility could also generate sports tourism opportunities by appealing to cold-weather climate teams that are looking to conduct winter training in warm climates, or simply attend a national tournament. These events are beneficial in generating revenues for the facility and also economic and fiscal impacts for the region through spending at local hotels, restaurants, wineries and other retail establishments. OBSERVATIONS When developing sports facilities it is critical to be as multipurpose as possible to meet the increase or decrease in long-term demand. Sports that are popular today may not necessarily be popular in 10-15 years and the City of Morgan Hill should keep this in mind when considering new athletic facilities. It is also important to consider the local demand for facilities, which may differ from regional or national participation rates. The focus group discussions demonstrated the importance of sports and recreation in Morgan Hill. There is strong local demand for traditional sports like soccer, swimming, baseball and softball. But the focus groups also revealed a potential opportunity for Morgan Hill through Sand Volleyball. Section 5 of this report showed only a small number of dedicated facilities for Sand Volleyball within 200 miles of Morgan Hill. Conversations with local volleyball stakeholders demonstrated a need for a large facility dedicated to Sand Volleyball and Morgan Hill should consider building such a facility.

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