City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

PROGRAM ANALYSIS

Recreation Provider Partnerships In addition to the partnership with the YMCA to manage and program the CRC, the City has partnerships with other local organizations to run certain programs and camps. These partnerships broaden the City’s program offerings. Examples of partnerships include Kidz Love Soccer staff coaching soccer camp and Skyhawks staff coaching basketball camps. Centennial Recreation Center/Aquatics Center Membership The membership offered for use of the Centennial Recreation Center and Aquatics Center is the foundation of the programming offerings related to recreation programs. Approximately one in every five Morgan Hill residents is a member at the CRC. A number of monthly or annual payment options are available for users and an additional fee is required for non-residents. A strategic plan has been developed to support ongoing member retention. The City and the YMCA review opportunities to improve programming, enhance membership benefits, and link other programs to the membership. Formerly separate membership options, the membership for the CRC and Aquatics Center were successfully combined, providing the community with one single membership that provides access to both facilities. Financial assistance is available to those who cannot afford normal membership rates. Program Registration and Fees The City offers programs through a tiered pricing structure based on residence and CRC membership. Programs cost more (an additional $10-to-$20 per program) for non-residents. Many programs are also discounted for CRC members. The CRC’s memberships, which are slightly more expensive for non-residents, include unlimited access to the Fitness Center and classes as well as member pricing on specialty classes. Registration is available online and over the phone. Scholarships for CRC memberships are available based on financial need. Scholarships for non-residents are available through the YMCA on a first-come first-served basis, while funds are available. The 2015 CRC Memberships Strategic Plan evaluated how inclusive the CRC has been by comparing the demographic makeup of the community within a 5-minute drive time to the makeup of the membership. This evaluation identified that the CRC membership is not representative of the surrounding community in terms of household income and there are opportunities to serve more low income households.

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