City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

PROGRAM ANALYSIS

and 64. It is often difficult to serve the 18-to-50-year-old demographic through traditional recreation, enrichment and education programs. Non-traditional programming and events targeted at this age group are becoming increasingly popular across the country. Programming ideas include drop-in fitness classes in parks, movies and mini concerts. Small interventions in park and public spaces, such as bocce courts, hammocks, ping pong tables, interactive public art, food carts, movable dance floors and organized busking musicians can engage young adults and families. programming like yoga, movie nights and lawn games. 2 This trend was reflected in Morgan Hill with the success of the Summer in the Park events at Galvan Park. The CRC Member Survey showed more than 85% of members do not participate in events, which include Get Fit, Youth Tri, and Member BBQ. There may be opportunities to expand and diversify park programming in Morgan Hill.  Geographical distribution of programs : The City’s program offerings are primarily held at the CRC and Aquatic Center. Especially for residents with limited mobility – children who can’t drive, families with limited car access, or people with disabilities – the distance may be a barrier to accessing programs.  Promotion of programs and facilities : The City’s 2015 CRC Membership Strategic Plan highlighted the need for increased promotion. The City may more effectively reach teens and low-income residents, for whom opportunities for have been identified, by increasing its level of promotion and diversifying the promotional platforms that it uses. This could include more outreach through social media and partnerships with community based organizations.  Events : There is a trend towards people wanting social experiences from parks, with

2 National Recreation and Parks Association. Barbara Heller. “Best Practices for Parks,” July 17, 2015. http://www.nrpa.org/blog/three-best-practices-for-parks/

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