City of Morgan Hill Communications Assessment

Website Traffic by Geographic Origin Most website analytics systems make a best guess effort to determine the geographic location of a visitor to the website. This is accomplished by matching a database of source IP addresses with general geographic locations. Piwik notes: “If you are using GeoIP it is possible you will still see many of your visits as located in an “Unknown” region or city.” 10 Figure 4 shows that traffic (determined here by Visits count) over the past six months has largely come from “Morgan Hill” and nearby communities.

Figure 4 Top 5 City locations of website visitors from 5/1/16 - 11/1/16

Referrals and Site Search The data below notes how much traffic search engines and social networks are generating to the City website, search terms that are bringing visitors to the website, and search terms being used on the website itself. In the past six months (May 1, 2016 – Nov. 1, 2016), Google searches accounted for just over 35% (119,599 out of 340,111) of all Visits to the website, followed by Yahoo! (1.5%) and Bing (1.3%). This ratio somewhat mirrors the global market share of those three search engines: 76.0%, 6.56% and 8.28% respectively. 11

Figure 5 Visits to the site frommajor search engines from 5/1/16 - 11/1/16 The top 10 search terms bringing visitors to the City website are: city of morgan hill, morgan hill ca, morgan hill aquatics center, morgan hill, morgan hill aquatic center, city of morgan hill jobs, morgan hill police department, morgan hill water park, morgan hill community center, morgan hill California, morgan hill aquatics.

10 http://piwik.org/docs/geo-locate 11 https://www.netmarketshare.com/search-engine-market-share.aspx?qprid=4&qpcustomd=0

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