City of Morgan Hill Communications Assessment

Nextdoor.com More than 119,000 U.S. communities rely on Nextdoor, the private social network for neighborhoods. To date, there are 22 Morgan Hill “neighborhoods” on Nextdoor.com. Some of these neighborhoods overlap just slightly with City boundaries while others are wholly contained within City boundaries. There are over 5,600 total Nextdoor Subscribers (users) in the City of Morgan Hill. Per Nextdoor’s database, it recognizes 15,185 households in the City and 27.45% (4,169) of these households have been “claimed.” 16 The “El Toro” neighborhood has the most Subscribers (808), followed closely by “Paradise” (764). “Jackson Oaks” has the highest penetration rate with 398 Claimed Households out of a total 505 Households (78%). The “San Martin” neighborhood has the lowest penetration rate with 0 Members and 0 Claimed Households out of 50 Total Households. Neighborhood Total Subscribers Total Households Claimed Households Claimed Households % El Toro 808 2,367 633 26% Paradise 764 2,439 597 24% Jackson Oaks 603 505 398 78% Jackson Meadows 482 867 352 40% Coyote Creek 436 746 313 41% Downtown Morgan Hill 425 2,057 350 17% Nordstrom 399 1,083 306 28% Holiday Lake 342 477 233 48% Barrett 325 1,844 253 13% Spring 217 1,105 172 15% Capriano 201 225 134 59% Llagas Valley 112 179 80 44% Llagas 101 124 75 60% Mirasol 83 81 51 62% Sherimar Ranch 76 95 52 54% Stonegate 72 569 53 9% Woodland Acres 53 85 42 49% Carriage Dr 47 219 41 18% Butterfield Station 41 40 26 65% South Coyote Valley 13 22 7 31% Paradise Valley 2 6 1 16% San Martin 0 50 0 0% TOTAL 5,602 15,185 4,169 27.45% The City maintains a ‘Public Agency’ page at https://nextdoor.com/agency-detail/ca/morgan- hill/city-of-morgan-hill and has published 315+ updates. Nextdoor.com users can choose to

16 “Claimed Household” means a household in a neighborhood with at least one Nextdoor member. Multiple members, such as a husband and wife, can sign up at the same household address when using unique email addresses.

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