City of Morgan Hill Communications Assessment

‘Subscribe’ to this Page to receive notifications about updates. Multiple teammates have the ability to post “as the City of Morgan Hill” on Nextdoor, including Maureen Tobin, Detective Greg Dini, Cynthia Iwanaga, Nichole Martin and Andi Borowski. Frequent posts include the City’s Constant Contact email, public safety alerts and tips, and the Maintenance Division’s weekly “The Scoop.” The City also communicates directly with specific neighborhoods when there are issues or notices pertaining to their area. If desired, the City could further customize Nextdoor 17 so that staff members can post by police beat or fire zone. This would allow staff to post to specific service areas so that the message only reaches residents who live within those specific service/response areas. Twitter The City’s Twitter Profile mostly consists of auto-posts from Constant Contact emails and Retweets of other Twitter accounts. In the past six months (May 1, 2016 to November 1, 2016), the farthest-Reaching Tweets with the most Engagement had to do with the September “Loma Fire.”

Figure 7 Top 4 Tweets from the past six months in terms of Reach and Engagement FromMay 1, 2016 – November 1, 2016, Tweets from@CityofMorganHil averaged 280.5 Impressions (number of times a user saw a Tweet on Twitter) and 4.6 Engagements (number of times a user interacted with a Tweet). By comparison, the average Reach for a non-Boosted Facebook Page Post was 416 unique users. Even though the Twitter Account only has 360 Followers compared to the Facebook Page’s 2,650 Fans (only 13.6% as large of an audience), the average post’s Reach is 67.4% of that of the Facebook Page. This statistic demonstrates the potential power of Twitter as a communication tool.

17 See https://agencysupport.nextdoor.com/customer/en/portal/articles/1668112 for details.

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