City of Morgan Hill Communications Assessment

Figure 10 Bill stuffer for April 2016, focusing on water conservation To date, 3,995 utility accounts have opted for paperless communications, and there have been 2,873 registrations to pay the water and wastewater bill online. Human Resources The City uses NeoGov to manage its personnel recruitments. Advertising of the City’s open positions has been done through venues such as CalOpps, Western Cities, JobsAvailable, CSMFO, or through other professional organizations in the past. The City’s website is a primary place to advertise its job openings. Human Resources teammates recently tried using LinkedIn Job Ads to increase awareness of its job openings and reach more qualified applicants, and found it to be expensive and a lower return on investment than other options. The City also sends out “all-staff” email announcements when there are new job listings so that teammates can leverage their personal networks. As with many City websites, webpages related to jobs in the City (especially Employment Center, Human Resources, Job Opportunities) are all highly popular. Documents and other information that the public may desire to view are posted on the City’s website. This includes items such as job descriptions, salary schedules, and memoranda of understanding. The City also uses a short, memorable URL redirect of http://www.morganhill.ca.gov/jobs that redirects to the Employment Center webpage and offers an “Employment Opportunities” button in its footer that links to the same webpage. Information Services (IS) The City has empowered teammates to create and edit their own webpages and each Department should have at least an informal review process, as well as a designated teammate in charge of website updates. CivicPlus provided the City with a “Website Content Best Practices Guide” to help teammates create and present website content in a cohesive format. There is no formal Website Governance Policy for the City, but IS will remove user access to email, the website, etc. when Departments notify them of personnel changes. Tripepi Smith noted that this does introduce a human error risk, wherein a Department could forget/fail to notify IT, allowing former personnel to still have access to the City’s business and communication systems. However, this risk will be mitigated by the upcoming implementation of a form that will be used for teammates on-boarding and exiting the city. This risk is also a

33