City of Morgan Hill Communications Assessment

Economic Development's communication efforts target brokers, developers and investors. The Department has made significant investments in physical collateral pieces 21 and videos 22 to promote the City’s lifestyle opportunities, its development incentives, and its growth as a manufacturing/industrial hotspot. The Department uses third-party graphic designers and printers to create its own high-quality marketing brochures and flyers. It also manages its own Facebook Page (with approximately 240 Page Likes) at https://www.facebook.com/MorganHillEconomicDevelopment . Maureen Tobin frequently cross-promotes this Page’s content on the City’s main Facebook Page. Edith and John craft and distribute their own Press Releases, and use their personal social media networks to promote Morgan Hill Economic Development messaging as well. The team has developed a strong working relationship with the Silicon Valley Business Journal to promote messaging. This includes an ad campaign that has been running in the Journal . The team is strategic with efforts that include attending and marketing the city at retail conferences as well as industrial broker events. Very limited money is being spent on advertisement or sponsorships. The team is in the process of developing an Editorial Calendar in an effort to be more proactive with stories and communications, and is also looking to develop a quarterly newsletter to communicate more regularly. Many Economic Development communications are sent to all of the City’s Constant Contact Lists. Fire Department The Morgan Hill Fire Department was established in 1907 and disbanded in 1995. Fire Protection Services were provided by the Santa Clara County Fire Department from 1995 to 2013. In 2013, the city of Morgan Hill reestablished its fire department through a contract with CAL FIRE to provide Emergency Medical Services, Fire Prevention, and Fire Suppression. There are three total fire stations in the City: the Morgan Hill Fire Department has 2 fire stations in Morgan Hill ( http://www.morganhill.ca.gov/1087/El-Toro-Fire-Station and http://www.morganhill.ca.gov/1088/DunneHill-Fire-Station ), and CAL FIRE operates a fire station within the Morgan Hill city limits. CAL FIRE operates as the Morgan Hill Fire Department and CAL FIRE’s Public Information Duty Officer drives much of the external communication for the Department. Fire Chief Derek Witmer, Battalion Chief Pete Gallegos and Fire Marshal Dwight Good jointly oversee all Fire information on the Morgan Hill city website. It is notable that the domain www.morganhillfire.org redirects to the Morgan Hill Fire Department landing page at http://www.morganhill.ca.gov/445/Fire-Department . The Department’s business cards and all city-owned Fire vehicles display the morganhillfire.org URL. Dwight performs the majority of website content updates. Dwight typically has the most interaction with City teammates, including Maureen Tobin, regarding communications. CAL FIRE does not currently post on behalf of its individual City

21 Examples available at http://www.morganhill.ca.gov/DocumentCenter/View/16914 22 https://vimeo.com/user1867054/videos

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