City of Morgan Hill Fiscal Years 2020- 2022 Recommended Operating and CIP Budgets

Facility Services

010.2150

Division Description The Facility Services Division is responsible for event management, facility leases and daily reservations for use of the City’s park and recreation amenities. Customer activities include social and business events at the Community & Cultural Center (CCC), City-wide events, meeting use of the Council Chambers, and use of the City’s athletic fields by local youth athletic associations among many others. The Division is responsible for the concessionaire agreement for management of the City’s Outdoor Sports Center. The facility is a driver for sports tourism for the City with nearly 230,000 visits annually. Balancing cost-recovery with community access and affordability is the foundation for all recreation service delivery. The Facility Rental Team strives to balance local and regional use in order to ensure that the Morgan Hill community’s recreation facility needs are satisfied, while at the same time encouraging individuals and groups from the Bay Area to utilize the City’s facilities. This provides the City with an opportunity to serve its local athletic groups and generate additional revenue from large tournament rentals, including local sales and transient occupancy taxes. The Facility Rental Team continually evaluates facility usage, user demand and Community Services Department program needs. The team is always working on increasing rental of facilities during underutilized time periods. Two timeframes of focus are Friday evenings and weekdays. The team will also work toward increasing utilization by balancing membership, program and rental activities within the CCC. FY 2018-19 and 2019-20 Accomplishments  Reviewed all rental fees and implemented a fee increase in January 2020.  Increased rental revenue by continuing to focus on excellent customer service and securing additional Sunday rentals.  Saturday evening rentals continued to be booked a year and half in advance.  Secured new tenant for El Toro Youth Center and transitioned Boys and Girls Club to the Friendly Inn.  Completed capital projects including new carpeting and a meeting room renovation to improve customer satisfaction and increase revenue.  Transitioned the Outdoor Sports Center to a new operator in July 2019.  Renewed lease agreement with Gavilan College for Downtown Morgan Hill campus at the Community and Cultural Center.

FY 2020-21 and 2021-22 Activity Goals  Implement marketing strategy to rent Community and Cultural Center during underutilized times (Fiscal Sustainability; Economic Development)

164 COMMUNITY SERVICES