FY 2018-19 and 2019-20 Adopted Operating and CIP Budget

Membership and Program Services (continued)

• Provide annual in-service training to all department staff with a focus on Developmental Assets (Supporting Our Youth, Seniors, and Entire Community) • Minimize customer impact, while coordinating the Centennial Recreation Center Expansion Project (Maintaining Fiscal Responsibility; Supporting Our Youth, Seniors, and Entire Community) Financial Comments Prior to FY 08-09, the City operated the Centennial Recreation Center, Aquatics Center, and recreation programs as independent divisions. Once combined to operate as one integrated division, the City was able to reduce duplication, leverage resources, and add value to the community membership model. As a result, the annual tax investment for these services has been reduced. Today, Membership and Program Services is responsible for generating the largest percentage of revenue for Recreation and Community Services and is the General Fund’s third largest source of revenue (behind property and sales tax). This market driven revenue source is dependent on attracting and retaining members and daily customers. Membership grew significantly each year since the facility was opened through FY 2012-13. The growth rate began to plateau in FY 2013-14 as the facility reached its load limit and an unprecedented community penetration rate (percentage of the population that is members – currently 25%) stabilized. The continued focus for FY 2018-19 and 2019-20 will be on retaining the existing customer base through member engagement initiatives, while promoting services to realize new customer growth and providing well maintained facilities and equipment. Continued investment in infrastructure maintenance expenses are proposed for the coming Fiscal Years, including a $2 million capital improvement project to expand the CRC. The escalating cost of maintenance and minimum wage are accounted for in this budget. In total, an estimated $6.6 million in revenue will be generated in FY 2018-19 and $6.75 million in FY 2019-20 to support service delivery. The Division will continue to promote its financial assistance program, providing over $135,000 annually to individuals and families, with the YMCA providing an additional $30,000 for non-residents.

166 COMMUNITY SERVICES