FY 24-26 ADOPTED BUDGET

Economic Development

010.8010

Division Description The Economic Development (ED) Division is within the Development Services Department. The division is focused on improving the Community ’ s economic sustainability and quality of life by creating a strong, diversified local economy with a robust job base, a vibrant Downtown, thriving shopping centers and a variety of local amenities and services including lodging and healthcare. The ED team ’ s workplan includes business retention, attraction and development assistance, marketing and branding, policy analysis and development, advancement of key development initiatives, Downtown development and placemaking, and supporting and increasing tourism. Paramount to Economic Development ’ s effort is attracting jobs and investment that will improve the Community ’ s quality of life and grow the economy through increased sales tax, business to business tax, property tax, and transient occupancy tax. FY 2022 - 23 and 2023 - 24 Accomplishments • Created an Industrial Land Preservation and Optimization Policy to protect the City ’ s limited supply of industrial land for long term economic vitality and expand opportunities to attract new medical offices. • Created a Hotel Strategy and Incentive Program to encourage new hotel development and encourage reinvestment in existing hotels to improve the quality of hotels and increase Transient Occupancy Tax (TOT) generation. • Created and implemented the Outdoor Dining & Parklet Manual to improve the standards and to streamline the permitting process for restaurants operating in the public right of way. • Formed a Downtown Property Based Improvement District (PBID) to improve the safety and cleanliness of Downtown Morgan Hill while investing in programs to increase vitality. • Implemented 4th Saturday Downtown Street Series activations in August, September, and October 2023, bringing thousands of visitors to Downtown Morgan Hill. • Implemented a Vehicle Sales Overlay Zone and Design Guidelines. The ED Division is comprised of one Economic Development Director and one Economic Development Coordinator.

272 DEVELOPMENT SERVICES