Adopted Budget (Final Document)

Communications and Engagement

730.5145

Division Description The Communications and Engagement function is coordinated and managed by the City Clerk/ Public Information Officer. This position and team are responsible for developing and disseminating information about the City's programs, services, policies, events, and major initiatives. This position is also responsible for administration, oversight, and coordination of all external and internal communications and provides support and direction for community outreach efforts. FY 2020-21 and 2021-22 Accomplishments  Further developed and formalized both our cross departmental communications team and outreach team to unify and enhance our outreach and engagement efforts and to tell our story in a consistent manner  Continued to enhance outreach and bilingual communications with our Spanish speaking community  Continued to lead, coordinate, and bring to conclusion the extensive community outreach, engagement, and education process, Engage Morgan Hill, guiding the Community Advisory Group (CAG) through the biennial budget process resulting in the CAG providing input and recommendations to the FY 2020-21 and 2021-22 biennial budget and the City Council decision to not move forward with a revenue measure in November 2020  Provided communication support to the 2020 Census process, including participation on the Cities and Neighbors subcommittee of the Santa Clara County Complete Count Committee  Worked closely with the Development Services team to implement more effective ways to keep the community informed and updated on development projects in Morgan Hill  Smoothly transitioned the City Clerk role from elected to appointed ensuring a highly qualified individual assumed the City Clerk responsibilities with the end of the elected City Clerk’s term in December 2020  COVID-19 o Created City of Morgan Hill COVID-19 webpages, curated content, and regularly updated the webpages and website newsflashes o Established and managed a virtual call center that allowed for offsite staffing, providing a resource for the community to easily connect with the City during Shelter-In-Place by phone or text o Developed and sent hundreds of COVID-19 e-mail updates to over 18,000 community members with significantly high open rates, frequently over 50% o Monitored and responded to COVID-19 related emails, social media posts, and other inquiries o Ensured accurate and complete understanding of new orders and changes to orders to effectively communicate with our residents

308 INTERNAL SERVICE FUNDS/MISCELLANEOUS PROGRAMS