City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

Section 2: Introduction and Executive Summary | May 2017 Sports Market Business Strategy – Morgan Hill, CA PAGE 12

Table 2-7

Morgan Hill Outdoor Sports Center Soccer and Non-Soccer Tournaments (2016) Economic and Fiscal Impact

Resident Impact

Visitor Impact

Economic Impact ($000)*

Multiplier

Total

Direct Spending Indirect Spending Induced Spending Total Spending Increased Earnings

$1,134

$5,424

$6,557

0.4500 0.3570

510 405

2,441 1,936

2,951 2,341

$2,049

$9,801 $11,849

0.5550 12.6057

$629

$3,010

$3,640

Employment (FTE Jobs)

14

68

83

Visitor Impact

Fiscal Impact ($000)*

Tax Rate Resident Impact

Total

Sales Tax **

8.75%

$90

$432

$522

Transient Occupancy Tax

10.00%

0

42

42

Total Tax Revenue

$90

$474

$564

*Figures are rounded to the nearest thousand ** Total sales tax is 8.75%. City of Morgan Hill receives 1% of gross sales, or $60,000. Source: Johnson Consulting

As shown in the table, activities at the Outdoor Sports Center are estimated to have generated $11.8 million in total spending, $3.6 million in increased earnings, 83 FTE jobs, and $564,000 in tax revenues, annually. Visitor impact resulting from out-of-town visitors to Morgan Hill is estimated to have included $9.8 million in total spending, $3.0 million in increased earnings, 68 FTE jobs, and $474,000 in tax revenues. Morgan Hill would receive $60,000 of the sales tax revenues, $49,000 of which is through visitor impacts.

The table below provides a summary of the combined projected economic and fiscal impacts of the Aquatics Center and Outdoor Sports Center.

6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125 www.chjc.com