City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

Section 4: Existing Facilities Overview and Impacts | May 2017 Sports Market Business Strategy – Morgan Hill, CA PAGE 42

Table 4-8

Morgan Hill Aquatics Center Summer Recreation Swimming Use (2015-2016*)

Daily Admissions Day Passes Infant (under 2 yrs) Child (2-11 yrs) Youth (12-17 yrs)

Resident Non-Resident

Totals

34

69

103

6,201 1,193 5,558

8,527 1,712 7,995

14,728

2,905

General (18+)

13,553

Free

67

- -

67

AC Free Day

630

630

Subtotal

13,683

18,303

31,986

%

43%

57%

Groups and Parties Group

1,133

1,502

2,635

Swim Meet

-

44

44

YMCACamps School Days

1,029 1,420 1,312 4,894

4,297 1,883 1,739 9,464

5,326 3,303 3,050

Parties

Subtotal

14,358 46,344

Total Daily Admissions

18,577

27,767

Member Use

Resident Non-Resident

Totals

Member Attendance

10,711 29,288

2,678

13,389 59,733

Total Summer Recreation Swim Use

30,445

*September 2015 to September 2016. Sources: Morgan Hill Aquatics Center

As shown in the table, over 59,700 visitors enjoyed the Aquatics Center from September 2015 thru September 2016, including over 29,200 Morgan Hill residents and over 30,400 out-of-town visitors.

Table 4-9 summarizes the estimated economic and fiscal impact of summer recreation swim use at the Aquatics Center using the survey data provided in Table 4-5. In addition to those statistics, the visitors surveyed indicated no spending on lodging, suggesting that no hotel room nights were generated specifically by a non-residents’ visit to the Aquatics Center alone, e.g., they did daytrips, or stayed with friends/ relatives.

6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125 www.chjc.com

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