City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

Section 4: Existing Facilities Overview and Impacts | May 2017 Sports Market Business Strategy – Morgan Hill, CA PAGE 44

13 FTE jobs, and $87,000 in sales tax revenues, annually. Morgan Hill would receive $14,000 of the sales tax revenues, $10,000 of which is through visitor impacts.

SWIM MEETS

Table 4-10 summarizes visitation volume for Swim Meets in the most recent summer season.

Table 4-10

Morgan Hill Aquatics Center

Swim Meets Held

Events

Event Days

Total Attendance Attendance/Day

2015 2016

10 11

20 21

16,870 19,994

844 952

Sources: Morgan Hill Aquatics Center

As shown in the table, Swim Meets generated 16,870 visitors and 19,994 visitors in 2015 and 2016, respectively.

Table 4-11 summarizes the estimated economic and fiscal impact of Swim Meets at the Aquatics Center, based on the 2016 attendance of 19,994 visitors. Similar to the recreational swim use, a user survey was conducted on a sample of the visitors/ participants to Swim Meets. The survey reveals the visitor origin, length of stay, and average daily spending at Center and outside Center for both residents and non-residents as summarized in Table 4-5.

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