City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

Section 4: Existing Facilities Overview and Impacts | May 2017 Sports Market Business Strategy – Morgan Hill, CA PAGE 47

RECURRING ECONOMIC AND FISCAL IMPACT OF THE OUTDOOR SPORTS CENTER The economic and fiscal impact of the existing Outdoor Sports Center is based on its visitation volume and activities, which largely are grouped into regional soccer tournaments and non-soccer tournaments. The average daily spend numbers were generated by conducting surveys of users at the facility, and were presented in Table 4-4. Table 4-13 summarizes number of events and attendance at the facility in the past fiscal year.

Table 4-13

Morgan Hill Outdoor Sports Center Outdoor Tournament Events (2016)

Total Attendance*

Average Attendance

Events Event Days

Soccer Tournaments

22 11 33

na na 62

106,049 33,800 139,849

4,820 3,073 4,238

Non-Soccer Tournaments

Total

*Estimated attendance. Sources: Morgan Hill Youth Sports Alliance

In 2016, there were 33 events, generating 139,849 attendees. 22 of the events are soccer tournaments, generating 106,049 attendees; while 11 are non-soccer events, generating 33,800 attendees. In this analysis, for practicality purposes the attendance figures are assumed to have included tournament participants, coaches and support persons, and tournament spectators.

REGIONAL SOCCER TOURNAMENTS

Table 4-14 shows the estimated economic and fiscal impact of one full year of regional soccer tournaments at the Outdoor Sports Center, consisting of 22 such tournaments, generating 106,049 attendees.

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