City of Morgan Hill Economic Blueprint.docx

60-room boutique hotel with a market hall (site 2), an 83-unit market rate apartment project with retail (site 9), and a 271-space public parking structure (site 8). Sites 10, 11 and 12 represent the $6 million in new park investment in Downtown. By continuing to nurture Downtown’s transformation, the City can support the Downtown’s role as a community gathering space, attract new visitors and investment, and grow property values and sales tax revenues. As part of fostering a mixed-use Downtown, however, the City must

consider how to successfully accommodate increased densities and mixed-use development in a historically suburban, auto-oriented environment. New mixed-use development should be designed with adequate visibility, parking, and access to make it competitive. In some cases, it may be easier and more cost effective to design horizontally integrated mixed-use projects (with retail adjacent to housing) rather than requiring residential over commercial space. In addition, given the increasingly competitive retail environment, the City must be realistic about the amount of retail that can be supported in the Downtown and the types of locations that are most likely to attract tenants.

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