City of Morgan Hill Economic Blueprint.docx

First page Table of contents Next page Last page
1. Acknowledgements3
2. Executive Summary4
3. Introduction6
a. Purpose of Economic Blueprint6
b. Context7
c. General Plan 203510
d. Economic Development Approach12
e. Community Engagement13
4. Economic Profile15
a. The General Fund15
b. Employment18
c. Demographics and Labor Force22
d. Jobs/Housing Ratio23
e. Employment Lands25
f. Real Estate Market Conditions29
g. Tourism30
h. Retail Trends33
i. Downtown Morgan Hill36
5. Economic Blueprint Goals38
a. Innovation and Advanced Manufacturing40
b. Retail45
c. Tourism48
d. Healthcare51
6. Conclusion52
7. Economic Indicators54
8. Strategies & Actions55
9. Appendix: Stakeholder Questions58
10. Appendix B: Links to Relevant Documents60

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