City of Morgan Hill Economic Blueprint.docx

TOURISM

Grow leisure, agriculture, wine country & recreation tourism

The City of Morgan Hill is ideally situated in South Silicon Valley, welcomes local, national, and international visitors to a range of recreation and dining amenities. With 19 local parks, a variety of recreation facilities, wineries and proximity to the Pacific Coast, Morgan Hill offers visitors many places to relax, dine, and have fun.

The City of Morgan Hill has invested in its Aquatics Center, Outdoor Sports Center, and Centennial Recreation Center, making them premier destinations for both residents and visitors. The facilities, along with the local festivals and events, draw nearly 1 million visitors annually. According to the 2017 Morgan Hill Sports Market Business Strategy, a visitor that spends $1.00 in South County recreation activities such as at the aquatics center, generates $1.80 in economic impact . To support the continued growth of tourism in Morgan Hill, the City must continue to support leisure and recreation destinations and also ensure the availability of high-quality lodging to accommodate visitors. A hotel study commissioned by the City of Morgan Hill and produced by Hotel Appraisers and Advisors in 2015 noted that many of the City’s existing hotels could benefit from reinvestment, and that there is significant market demand for hotel rooms above and beyond the existing 900 rooms already located in the City.

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