City of Morgan Hill Economic Blueprint.docx

❖ LEVERAGE RESOURCES THROUGH CROSS-PROMOTION AND PARTNERSHIPS Many communities have successfully branded, marketed, and promoted their communities as tourism destinations through the collaboration of hotels, hospitality, and other tourism-related businesses. Morgan Hill should Work with Hotels to Develop a Tourism Based Improvement District (TBID) to help Finance Capital Improvements to Sports Recreation Facilities and to Promote and Market the Region (Action #28). This will allow for the City and hotels to develop an ongoing financial mechanism to promote and brand the area and make vital capital upgrades to existing or contribute to development of new recreational facilities. Additionally, the City should Collaborate with Regional Partners to Enhance Branding, Marketing

and Promotions or Regional Assets (Action #29).

❖ SUPPORT A TOURISM ENVIRONMENT The City can advance the tourism goals and the retail attraction goals by aligning these two efforts and Target Retail Attraction Towards Sport Recreation, Entertainment, Boutique and Food Retailers (Action #30) . Downtown Morgan Hill is a thriving and growing business district with a distinct character. The community has been able to attract unprecedented investment in Downtown, making it a gem within Silicon Valley. Downtown Morgan Hill is a key component to making South County a tourism destination. The City should Continue to Create a Lively Downtown with Entertainment Offerings (Action #31).

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