City of Morgan Hill Economic Blueprint.docx

Introduction

Purpose of Economic Blueprint

The City’s most recent adoption of Sustainable Morgan Hill develops the lens for which all future City

This can be achieved through careful land use planning, policy creation and strategic actions that, combined, will ensure economic prosperity. Maintaining Morgan Hill's quality of life, unique character, and strong sense of community can only be achieved by ensuring the principles of Sustainable Morgan Hill are in balance. This includes having long term and sound economic development objectives. The Economic Blueprint will provide specific guidance for land use and policy decisions that will support economic prosperity and sustainability. The purpose of the Economic Blueprint is to focus the City’s and its partners’ economic development efforts. The City in its role will align its financial and human resources to increase economic prosperity in the City of Morgan Hill. The Economic Blueprint identifies strategies and actions that will generate jobs, investment, and economic vitality by focusing on four key industries. The Economic Blueprint focuses on actionable items that the city can influence such as land use and policy decisions that remove

Council decisions will be viewed. From a thriving economy and highly inclusive community to a healthy environment, the community’s long-term sustainability is the foundation for all policies, projects, programs, and initiatives. The Economic Blueprint is a significant opportunity to advance this vision and all the benefits of a sustainable community. The City's General Fund revenues, which provide for many of the services the community enjoys, such as police services, fire protection, and recreation, are derived from property taxes, sales taxes, recreation services, and hotel transient occupancy taxes. The City's ability to provide public safety services, safe roads, youth and senior services, and other amenities to its residents requires a progressive approach to General Fund revenue growth. In order for Morgan Hill to continue to provide quality services and amenities to its residents, the City needs long term reliable revenue growth to offset growing costs of services.

unnecessary barriers, provide clear intentions, and align partners and champions.

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