City of Morgan Hill Fiscal Years 2020- 2022 Recommended Operating and CIP Budgets

Economic Development

010.8010

Division Description Economic Development (ED) is within the Development Service Department. The division is focused on improving the community’s economic sustainability and quality of life by helping create a strong, diversified local economy with a strong job base, a vibrant Downtown, thriving shopping centers and a variety of critical services including lodging and healthcare. The ED Division is comprised of one (1) Economic Development Director, one (1) Economic Development Manager, and one (1) part-time (unbenefited) Economic Development Fellow. The ED team provides business retention, attraction and development assistance, marketing and branding, policy analysis and development, partnerships, advancement of key development initiatives, Downtown development and placemaking, High Speed Rail and tourism. Paramount to Economic Development’s effort is attracting jobs and investment that will improve the community’s quality of life and grow the economy through increased sales tax, business to business tax, and transient occupancy tax. The City’s 2017 Economic Blueprint identifies a robust and detailed work program that guides the City’s ED efforts intended to support economic prosperity and create fiscal sustainability by focusing on: 1) growing existing companies, attracting new industry, and growing professional jobs in the area of Innovation and Advanced Manufacturing; 2) growing retail offerings and strengthening commercial nodes; 3) growing and fostering the medical service and diagnostics industry by attracting services and facilities; and 4) growing leisure, agriculture, wine country, and recreational tourism. FY 2018-19 and 2019-20 Accomplishments  Updated Zoning related to Convenience markets: At the request of a local gas station that was looking to re-invest in its facility, a new updated Convenience Store Ordinance was enacted to set separate definitions for convenience markets and liquor stores and convenience markets with fuel stations. The changes eliminates the 300-square-foot sales area limit as well as the 1,000-foot separation between convenience stores. This ordinance will give convenience markets more freedom to expand and reinvest in their facilities.  Developed a new Vaping and Flavored Tobacco Ordinance: The new Vaping E-Cigarette Ordinance bans all sales of E-cigarettes and products associated with E-cigarettes within the City’s limit. The City’s ordinance adds to existing local efforts to combat youth smoking, such as the tobacco retailers licensing program and ongoing enforcement operations.  Hosted the world-renowned Amgen Tour of California for second year in a row: The Amgen Tour of California is the largest men’s cycling event in the U.S. In May 2019, Morgan Hill hosted the race for the second year in a row, this time hosting Stage 3. The team collaborated with local partners to celebrate the race and bike week with a Movie Night, a Friday Night Ride, and a Kids Bike Rodeo. The City secured a financial contribution from Visit Morgan Hill of $25,000 to offset major costs of the event.

236 DEVELOPMENT SERVICES