FY 2425 2526 Recommended Operating Budget

Parks and Recreation Division

Membership and Program Services

010.2140

Division Description Membership and Program Services is responsible for managing the City ’ s recreation facilities ’ membership model service delivery system and a wide range of recreation programs, activities, and events. Customers of all ages participate in classes, special events, sports leagues, youth camps, swim lessons, and many other activities. Resources are dedicated to attracting and retaining facility members, daily fee customers, and program participants. The work of the Membership and Program Services division is primarily overseen by full - time City or partner organization staff, while much of the actual program implementation is performed by part - time/seasonal employees or by contracted services. Membership and Program Services team members manage the City ’ s active recreation services as one integrated system that serves as the hub for Community health, wellness, and fitness. For FY 2024 - 25, Centennial Recreation Center (CRC)/Dennis Kennedy Aquatics Center (AC) monthly membership totals are projected to average 4,100 units, and 4,300 units in FY 2025 - 26. Membership provides members access to both the CRC and AC facilities. Membership may be paid annually, monthly, or daily. The “ Spirit of Partnership ” is the foundation for operations. The City works in partnership with the YMCA of Silicon Valley to provide a wide array of services to facility members and daily customers. The partnership has been in existence since opening the CRC in 2006. The current agreement runs through June 30, 2026. The Division is responsible for generating the largest percentage of revenue for Parks and Recreation and is the General Fund ’ s third largest source of revenue (behind property and sales tax). This market - driven revenue source is dependent on attracting and retaining members and daily customers. The focus of the Division is to continue to increase participation, while retaining the existing customer base as well. Efficient quality service, engagement, and well - maintained facilities are the cornerstone of this effort.

PUBLIC SERVICES 213