FY 2425 2526 Recommended Operating Budget

Membership and Program Services (continued)

FY 2022 - 23 and 2023 - 24 Accomplishments • CRC Memberships: Continued to build back to a peak of 4,050 membership units in the summer, 81% of pre - COVID levels. This is an increase of 450 memberships from summer 2022’ s peak of 3,600 memberships. • Provided financial assistance for program participation and membership and recreation programming, serving over 1,700 residents in need. • In addition to continuing to offer online ticketing for Aquatics Center day use passes, and picnic areas, the Division implemented a new online purchase option for a Summer Access Pass membership for CRC and AC seasonal membership, allowing for improved customer service and cost recovery. • Reinstated the Adult Sports Program by offering Competitive and Recreational Men ’ s Basketball Leagues and Volleyball leagues. • Successfully launched new recreation management software with improved online self - service options for CRC members and recreation customers. FY 2024 - 25 and 2025 - 26 Activity Goals • Evaluate opportunities for enhancement of the CRC ’ s collaborative operating model with the YMCA of Silicon Valley. • Increase Division cost recovery, while promoting financial assistance programs for residents that cannot afford to pay higher fees. • Through retention and membership sales, increase average monthly membership above 4,100 in FY 2024 - 25 and 4,300 in FY 2025 - 26. • Take on the management of concessions at the Aquatics Center with in - house staff. • Successfully transition to a new registration software that provides easy online self service use by members and the Community. Financial Comments The Public Services Department operates the Centennial Recreation Center, Aquatics Center, and recreation programs as one integrated operation to reduce duplication, leverage resources, and add value to the Community membership model. This model has historically supported limited annual General Fund investment for these services. The COVID - 19 pandemic significantly reduced the number of users paying for services at the Recreation facilities. The Division reduced expenses and staffing significantly to offset some of the revenue lost from lower use. Since that time, membership and program levels have not fully recovered, while expenses relating to personnel, electricity, supplies and services, and insurance have increased tremendously. While the Division continues to rely on very reduced staffing levels and other cost containment, increased cost recovery has proven difficult due to these inflationary factors.

214 PUBLIC SERVICES