FY18-19 and 19-20 RECOMMENDED OPERATING AND CIP BUDGET - FIN

Communications and Engagement

730.5145

Division Description The Communications and Engagement function is coordinated and managed by the Communications and Engagement Manager. The Communications and Engagement Manager serves as the City's Public Information Officer and is responsible for developing and disseminating information about the City's programs, services, policies, events, and major initiatives. This position is also responsible for administering the oversight and coordination of all external and internal communications and provides support and direction for community outreach efforts. Completed organization wide communications assessment. The recommendations from this assessment have served as the guide to continue our ongoing effort to enhance communications. • Launched extensive community outreach campaign regarding the quality of life needs and wants of the community while exploring the support for a local tax measure • Participated in an Institute for Local Government (ILG) Immigration Integration Sub-Regional Incubator, diving deeper into immigrant engagement challenges and learning about best practices to guide us in our ongoing efforts to engage with our Latino community • Continued to build a network of key connectors to our Spanish speaking community to assist in sharing and dissemination of important information • Brought on additional part-time temporary staffing resources to assist in enhancing our outreach to our Spanish speaking community • Partnering with the City’s Office of Emergency Services, began planning for implementing the Listos program in Morgan Hill. Listos is a grass-roots disaster preparedness program that can be tailored to meet the individual needs of Spanish-speaking communities. The program is delivered in a format that is both culturally and linguistically appropriate for the target population • Performed extensive outreach campaign, with a special emphasis on our Spanish speaking community, for district election process • Implemented a refresh of the City’s brand, creating a new style guide and templates • Partnered with the Learning and Loving Education Center to pilot a Women’s Group facilitated by City teammates to further explore opportunities to outreach with our Spanish speaking community, building relationships and sharing resources • Enhanced our community engagement efforts by providing follow up on all questions and issues which arise during “Coffee with Mayor” and “Lunch with the Seniors.” This follow-up information is shared directly with attendees and the entire community • Implemented the Weekly 411 as a tool to keep the community informed about key local and regional issues on a regular basis, while minimizing the number of individual eblasts sent FY 2016-17 and 2017-18 Accomplishments •

290 INTERNAL SERVICE FUNDS/MISCELLANEOUS PROGRAMS