FY18-19 and 19-20 RECOMMENDED OPERATING AND CIP BUDGET - FIN

Communications and Engagement (continued)

FY 2018-19 and 2019-20 Activity Goals • Complete implementation of the City’s brand refresh (Community Engagement and Messaging) • Further develop and formalize both our cross departmental communications team and outreach team to unify and enhance our outreach and engagement efforts and to tell our story in a consistent manner (Community Engagement and Messaging) • Partner with the City’s Office of Emergency Services to implement the Listos program in Morgan Hill (Community Engagement and Messaging, Enhancing Public Safety, Supporting our Youth, Seniors and Entire Community, Enhancing Diversity and Inclusiveness) • Continue to enhance outreach and bilingual communications with our Spanish speaking community (Community Engagement and Messaging, Enhancing Diversity and Inclusiveness) • Develop and implement extensive community engagement campaign related to the City’s infrastructure and public safety needs, continuing to explore funding possibilities (Enhancing Public Safety, Maintaining Fiscal Responsibility, Preserving and Cultivating Public Trust, Community Engagement and Messaging, Infrastructure) • Lead the next refresh of our City website improving functionality and usability while enhancing the look and feel of the site (Community Engagement and Messaging)

Financial Comments As an internal service fund, the costs associated with the Communications and Engagement function are allocated to all other departments.

INTERNAL SERVICE FUNDS/MISCELLANEOUS PROGRAMS 291