Development Services Review. Final Report. Zucker July 2016

 The Sale of Downtown Opportunity Sites 2, 3, and 4;

 Staff is drafting an Economic Blueprint, which is an Action Plan that will identify a vision and set clear strategies to develop jobs and facilitate place- making for the city of Morgan Hill over the next 5 to 10 years;  Staff is launching a Morgan Hill 100% Local Campaign to promote locally produced food-related items; and  Creating a new brand identity for the City, including a new logo (e.g., It’s Happening) to reinforce the notion that the City is an ideal location that offers residents and visitors a vibrant Downtown, year-round outdoor recreational activities.

C.

O RGANIZATION I SSUES

Equipment

Staff stated that they generally have the equipment needed to perform their work, however, they did identify the need for one computer to be upgraded in the Division.

In addition, staff expressed the need for Open Counter software, which is online software that benefits both the City and small business by helping entrepreneurs navigate the business registration process and their site selection process by showing entrepreneurs where their business is permitted, without having to ask City staff for the information. 69. Recommendation: The Assistant City Manager for CDD should confirm equipment needs, budget for and purchase needed items.

Job Descriptions

We reviewed the job descriptions for the two positions in the EDD function and found that they need to be updated to correspond with the position titles designated on the City’s organization chart. For example, the Job Description for the Economic Development Coordinator Position is listed as “Principal Planner/Economic Development Coordinator, while the City’s Organizational Chart shows the Division manager as “Economic Development Manager/Principal Planner.” In addition, the Economic Development web page shows staff titles as “Principal Planner and Economic Development Coordinator. The job descriptions for the two positions need to be reconciled with the Organization Chart and Division web page and updated to outline distinguishing roles and responsibilities for each position to eliminate confusion.

Morgan Hill, California

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Zucker Systems